Merchant override decline (MORD) is a term used to describe a trend in the American economy that is characterized by businesses choosing not to accept new customers because they believe that the new customers will be more expensive or less satisfied than those who have been customers for years. This phenomenon has been observed in both small and large businesses, and it has had a significant impact on the economy. The problem with MORD is that it creates a situation in which businesses are unable to compete against each other and, as a result, the economy suffers. In order to overcome this problem, businesses must find ways to accept new customers without causing them to become dissatisfied. There are several ways that businesses can do this, and some of the most common methods are as follows: -Accepting new customers on a first-come, first-served basis. This approach allows businesses to get started quickly and ensure that they have enough potential customers available to compete against each other. -Providing customer service that is responsive and helpful. This type of service helps people feel like they are important members of the business community and helps them feel like they are getting what they need from their interactions with the business. -Making it easy for people to find information about the company and its products. This information can be found on company websites or through customer service representatives.